Editorial fashion photography

Fashion aesthetics, decoded

Joliely decodes fashion aesthetics: where each look comes from and how to build it.

About Joliely

Two writers, one standard: explain the outfit so you can build it. Nadia covers women. Cole covers men.
Nadia Ortiz and Cole Ashford, the writers behind Joliely

Aesthetics (Women)

Old Money, Baddie, Cottagecore, and the aesthetics women search most.

Aesthetics (Men)

Japanese, Korean, Grunge, Western, Dark Academia, and more.

Staples

Denim, blazers, wide-leg pants, and the pieces that carry every aesthetic.